UTM Link Generator
Easily build campaign URLs with UTM parameters to track your marketing performance in Google Analytics.
Understanding UTM Parameters
What are they?
UTM (Urchin Tracking Module) codes are text snippets added to the end of a URL. They tell analytics tools (like Google Analytics) exactly where your traffic is coming from.
By using them, you can distinguish between traffic from a Facebook post, an email newsletter, or a paid ad campaign.
The 5 Parameters
- Source: The platform (e.g., google, newsletter).
- Medium: The type of traffic (e.g., cpc, email).
- Campaign: The promo name (e.g., summer_sale).
- Term: Paid keywords (optional).
- Content: Ad variation (optional).
Frequently Asked Questions
Yes. Google Analytics treats `utm_source=Email` and `utm_source=email` as two different sources. It is best practice to use lowercase for all your UTM values to keep your data clean.
Spaces in URLs can cause issues. It's recommended to use underscores (`_`) or hyphens (`-`) instead of spaces. For example, use `summer_sale` instead of `summer sale`.
Generally, no. Search engines ignore UTM parameters when indexing pages. However, to be safe, ensure your pages have a canonical tag pointing to the clean URL (without parameters) to avoid duplicate content issues.
No. This tool generates the link locally in your web browser using JavaScript. We do not track, store, or see your campaign data.