Schema Markup Generator
Create JSON-LD structured data for Google rich results in minutes — no coding needed. Pick a type, fill in the form and copy the code. Missing required fields are flagged as you type.
1. Choose a schema type
Google rich result:
2. Fill in the details (* required by Google)
Runs in your browser — nothing you type is uploaded. Paste the code into your page's <head> or <body>.
How to Generate Schema Markup
Add structured data to any page in three steps.
Choose a Type
Pick Article, FAQ, How-To, Product, Local Business, Organization, Breadcrumb, Event or Website.
Fill in the Form
Enter your details. The JSON-LD code updates as you type, and missing required fields are shown.
Copy & Test
Copy the code, paste it into your page, and check it with Google's Rich Results Test.
Types
9 schema types
Format
JSON-LD (Google's choice)
Checks
Required fields
Privacy
Runs in your browser
Works on
Phone & computer
Price
100% free
Which Schema Should I Use?
Match the schema to the page — Google only shows rich results when the markup describes what is visible on the page.
| Page | Schema type | What Google can show |
|---|---|---|
| Blog post or news story | Article / BlogPosting / NewsArticle | Headline, image and date in Top stories and Discover |
| Product page | Product + Offer | Price, stock and star ratings |
| Shop, clinic, restaurant | LocalBusiness (or a sub-type) | Address, hours and phone in Maps and Search |
| Home / About page | Organization | Logo and company details |
| Home page | WebSite | Your site name in search results |
| Any page in a section | BreadcrumbList | A clean path instead of the URL |
| Concert, webinar, workshop | Event | Date, place and tickets |
| Questions & answers | FAQPage | Helps search and AI answers understand your Q&A |
| Step-by-step guide | HowTo | Steps, tools and time (understood by search & AI) |
What Can You Use It For?
Popular ways people use Schema Markup Generator.
Rich Results
Stand out in Google with stars, prices, dates and logos.
Local SEO
Help Google show your business address and opening hours.
AI Search
Clear structured data helps AI assistants understand and cite your pages.
WordPress & Shopify
Add schema without a heavy plugin — paste it in a custom HTML block.
Tips for the Best Result
- Only mark up what visitors can actually see on the page — hidden or fake data can lead to a Google manual action.
- Use full URLs starting with https:// for every link and image.
- One page can have several schema blocks, for example Organization + BreadcrumbList + Article.
- Always test with Google's Rich Results Test after publishing, then watch the Enhancements reports in Search Console.
- Since 2023 Google shows FAQ rich results mainly for government and health sites, and How-To rich results are no longer shown — the markup is still valid and helps search engines understand your content.
Frequently Asked Questions
Quick answers about Schema Markup Generator.
Schema markup (structured data) is code that tells search engines what your page is about — a product, an event, a business, an article — using the shared vocabulary from schema.org.
JSON-LD is a way to add schema markup as a small script block. Google recommends it because it is easy to add and does not change your visible HTML.
Anywhere in the page HTML — usually in the <head> or just before </body>. In WordPress use a Custom HTML block or a header/footer plugin.
It is not a direct ranking factor, but rich results (stars, prices, dates) can raise your click-through rate, and clear data helps search and AI systems understand your pages.
Google decides when to show them. Make sure the Rich Results Test shows no errors, the data matches the visible page, and give Google time to recrawl.
Yes. Generate each type separately and add each script block to the page.
Yes — 100% free with no sign-up and no limits. Everything runs in your browser.
Article (and BlogPosting / NewsArticle), FAQPage, HowTo, Product, LocalBusiness with 20 sub-types, Organization, BreadcrumbList, Event and WebSite.
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